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Finland has plenty of unique cultural characteristics and stunning natural beauty, making it the perfect subject for your next story. Whether you’re a professional journalist or a social media influencer, you’ve come to the right place.

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Want to see what we're up to? View Visit Finland's latest and archived press releases here.

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All press releases

Lapland is a stunning region full of unique landscapes and wildlife. Here are seven of the area's most beautiful hotels to stay at during your visit.

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The 7 most beautiful hotels to stay in Lapland in 2022

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From playing air guitar to sauna-heating and wife-carrying competitions, here’s our list of unconventional events celebrating Finland that will take you to new places and experiences – and put a smile on your face in the World’s Happiest Country where nature is always nearby.

From playing air guitar to sauna-heating and wife-carrying competitions, here’s our list of unconventional events celebrating Finland that will take you to new places and experiences!

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Weirdly wonderful competitions and events: 12 quirky reasons to visit Finland in 2023

Interested in travelling to Finland? Here are five reasons to visit the happiest country in the world.

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The 5 ultimate reasons to travel to the happiest country in the world

Read inspiring stories of Finnish travel companies and entrepreneurs who found new ways of working during the Covid-19 pandemic.

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Finnish Hospitality Heroes

Read this Visit Finland press release to find out how Finland is prioritizing travellers' health and well-being moving forward.

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Finland – the ideal post-pandemic destination

Read this Visit Finland press release to find out why Finland was named the happiest country in the world for the fourth year in a row.

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Finland is named the happiest country in the world – 4th year in a row

Explore the colour galore with Autumn Foliage Live and plan your trip around autumn foliage.

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Seize the colours: Autumn Foliage Live Map with help of AI 

Press releases

Award-winning culinary experiences bring together pure, natural ingredients from forest to field, sea to lake in unforgettable Finnish settings from the city to the wilds.

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A taste of Finland – the newest Nordic food hotspots

Spark joy the Nordic way by spending time in nature from forests to fells, enjoying a good steam in the sauna, and soaking up the endless sports and cultural offerings from live music to visual art.

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Here’s your curated bucket list for travel in 2023 to Finland, the World’s Happiest Country

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

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Cold is the new hot: Finland leads the winter swimming way

Whether you prefer natural wellness, outdoor activities such as hiking and swimming, or music festivals, Lapland has it all.

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Finland's Hidden Gem – Summer in Lapland

Visit Finland is looking for participants from around the world to master in happiness.

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Ready to find your inner Finn?

For the sixth consecutive year, Finland has been named the happiest country in the world by the annual United Nations World Happiness Report, holding the top title since 2018.

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Finland is named the happiest country in the world

Finland offers a rare combination of vibrant urban culture, the serenity of the natural world, and of course, many saunas for all - Finland is one of the most LGBTQIA+ friendly countries in the world.

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Finland – the undiscovered gem of the Nordics for LGBTQIA travellers

Finland is the perfect spot for sustainable and responsible holidays. Explore ten hidden gems that you shouldn't miss out on.

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Sustainable travel trips to Finland

Join a culinary adventure to Finnish Lapland and explore the most exquisite dishes made from freshly foraged local and wild ingredients. 

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Lapland – Wild and Creative Summer Foodie Destination

Experience Finland's enchanting Ruska season with Visit Finland's Live Map and locals tips.

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Fall for Finland This Autumn: Enchanting Ruska

Find your inner Finn and take part in the Happiness Masterclass online.

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Happiness Masterclass Available for Everyone Online

Discover Finland's best adventures and sustainable travel tips. 

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The Best Adventures and Sustainable Trends in Finland

Explore the magic of Finnish Lakeland in winter. Thousands of lakes, saunas, and snowy landscapes await sustainable adventures. 

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Top 10 Sustainable winter experiences in Lakeland

Embrace the excitement of 2024 in Finland. Discover nine must-visit places to add to your bucket list and embark on a memorable journey.

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Nine Exciting Experiences in Finland in 2024

Vesku the reindeer invites travellers to discover summer in Lapland

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World’s First Reindeer Influencer Vesku

Visit Finland and Helsinki Partners will welcome lucky participants to learn from the Helsinki Happiness Hackers

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World’s Happiest Country and its Capital Open Applications for a One-of-a-Kind Urban Happiness Expedition

To share the hacks to Finnish happiness, Finland and its capital Helsinki, invite applications to a unique urban happiness expedition taking place this summer in Finland

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Finland, the World's Happiest Country for the 7th Time

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Find more about Visit Finland's media & influencer visits.

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Visit Finland's media & influencer visits 2025

Welcome to join media visit to Oulu - European Capital of Culture 2026

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Frozen Wonders of Oulu 26.2.-2.3.2025

Welcome to join media visit in Helsinki, Tampere & Lake Saimaa region!

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Travel & Leisure

Welcome to join the media visit in Helsinki, Tampere & Porvoo!

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Johnny Motley

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Visit Finland's media & influencer visits 2024

Welcome to join our influencer visit in Tampere!

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The Finnish City Break in Tampere 2024

Welcome to join our PR Summit in Finland!

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Visit Finland PR Summit 2024

Welcome to join media visit in the regions of Ylläs and Levi!