The in-person Masterclass of Happiness already became a phenomenon this past spring: news of it reached audiences from all over the world and received extensive media coverage with over 1,000 media hits. Visit Finland received more than 150,000 applications from across the world to attend. The Masterclass was attended by a handful at Kuru Resort in the Finnish Lakeland in June.
The high number of applications proved how many people were keen to become happier and find a small piece of the Finnish outlook within themselves. With the highly anticipated Masterclass now becoming available online, Finland hopes it will spread happiness and help people around the world find a bit of their inner Finn.