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Welcome to Visit Finland’s PR & Media pages

Finland has plenty of unique cultural characteristics and stunning natural beauty, making it the perfect subject for your next story. Whether you’re a professional journalist or a social media influencer, you’ve come to the right place.

Latest press releases

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Cold is the new hot: Finland leads the winter swimming way

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

Tiina Tahvanainen / Visit Åland

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Anna Salmisalo

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Useful resources

To learn even more about Finland, dig into statistics, data and more.

Travel data and statistics

See the latest research, statistics and facts about Finland at the Statistics Finland website.

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Curated images

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Tight deadline? Jump straight to this curated collection of images – no registration necessary. Visit our site for travellers to learn more about these four distinct areas. 

Helsinki Region

Helsinki Region has the perfect combination of urban and nature, lively and laid-back.