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Welcome to Visit Finland’s PR & Media pages

Finland has plenty of unique cultural characteristics and stunning natural beauty, making it the perfect subject for your next story. Whether you’re a professional journalist or a social media influencer, you’ve come to the right place.

Latest press releases

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Cold is the new hot: Finland leads the winter swimming way

As the practice of taking an icy dip booms in Finland – one of the birthplaces of winter swimming, younger generations are embracing the activity for its dynamic range of health benefits. Elina Mäkinen, Finland’s best-known professional winter swimmer and international TikTok sensation, shares her favorite winter swimming spots – suitable also for beginners – in the world’s happiest country.

Weirdly wonderful competitions and events: 12 quirky reasons to visit Finland in 2023

From playing air guitar to sauna-heating and wife-carrying competitions, here’s our list of unconventional events celebrating Finland that will take you to new places and experiences – and put a smile on your face in the World’s Happiest Country where nature is always nearby.

Here’s your curated bucket list for travel in 2023 to Finland, the World’s Happiest Country

Spark joy the Nordic way by spending time in nature from forests to fells, enjoying a good steam in the sauna, and soaking up the endless sports and cultural offerings from live music to visual art.

A taste of Finland – the newest Nordic food hotspots

Award-winning culinary experiences bring together pure, natural ingredients from forest to field, sea to lake in unforgettable Finnish settings from the city to the wilds.

Seize the colours: Autumn Foliage Live Map with help of AI

Explore the colour galore with Autumn Foliage Live and plan your trip around autumn foliage.

The 7 most beautiful hotels to stay in Lapland in 2022

Lapland is a stunning region full of unique landscapes and wildlife. Here are seven of the area's most beautiful hotels to stay at during your visit.

The 5 ultimate reasons to travel to the happiest country in the world

Interested in travelling to Finland? Here are five reasons to visit the happiest country in the world.

Finland is named the happiest country in the world – 4th year in a row

Read this Visit Finland press release to find out why Finland was named the happiest country in the world for the fourth year in a row.

Finland – the ideal post-pandemic destination

Read this Visit Finland press release to find out how Finland is prioritizing travellers' health and well-being moving forward.

Finnish Hospitality Heroes

Read inspiring stories of Finnish travel companies and entrepreneurs who found new ways of working during the Covid-19 pandemic.

Tiina Tahvanainen / Visit Åland

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Anna Salmisalo

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Useful resources

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Travel data and statistics

See the latest research, statistics and facts about Finland at the Statistics Finland website.

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Tight deadline? Jump straight to this curated collection of images – no registration necessary. Visit our site for travellers to learn more about these four distinct areas.